As a new brand and a new product, SPay needed to be introduced as a government initiative that is also a better way to do transactions. We push out our Digital Marketing campaign for App Acquisition (or App Installs) and also did a deep integration of FB and Firebase SDK to track and optimise the overall campaign.
Leveraging on our assets and large audience, this campaign also involved a paid content slot via ilovekuching and iloveborneo in the form of a video series.
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