Project :
SARAWAK PAY
Now known as
SPAY GLOBAL
Client :
SILICONNET TECHNOLOGIES SDN BHD
Project Brief :
Our client, Silicon Net Tech commissioned us for an Awareness & App Acquisition Campaign For SPAY. SPayGlobal (formerly known as Sarawak Pay) is the Sarawak Government Fintech mobile app platform that provides a convenient and secured eWallet functionality.
Our Solution :
Digital Marketing
Branded Content
Video Production
Our Work :
As a new brand and a new product, SPay needed to be introduced as a government initiative that is also a better way to do transactions. We push out our Digital Marketing campaign for App Acquisition (or App Installs) and also did a deep integration of FB and Firebase SDK to track and optimise the overall campaign.
Leveraging on our assets and large audience, this campaign also involved a paid content slot via ilovekuching and iloveborneo in the form of a video series.
Our Achievement :
0
M+
Reach & Impression Via Ad Network
0
+
Creatives Produced
0
Branded Advertorial via I Love Borneo
0
M+
minutes of video played across Facebook
0
+
reactions on social media channels
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