SPay Global

Client: Cradle Fund Sdn Bhd

Our client, Silicon Net Tech commissioned us for an Awareness & App Acquisition Campaign For SPAY. SPayGlobal (formerly known as Sarawak Pay) is the Sarawak Government Fintech mobile app platform that provides a convenient and secured eWallet functionality.

Scope of Our Responsibilities

Targeted Campaign

Branded Content

Digital Marketing

Chronicle of Our Achievements

As a new brand and a new product, SPay needed to be introduced as a government initiative that is also a better way to do transactions. We push out our Digital Marketing campaign for App Acquisition (or App Installs) and also did a deep integration of FB and Firebase SDK to track and optimise the overall campaign.Leveraging on our assets and large audience, this campaign also involved a paid content slot via ilovekuching and iloveborneo in the form of a video series.

Our Achievements


Virtual Events


Reach & Impression via Ad Network


Creatives Produced


Branded Advertorial & Interviews in Mainstream Media


Minutes of Video Played Across Facebook and Youtube


Reactions on Social Media Channels

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