Sarawak Digital & Innovation
Client: Sarawak Digital Economy Corporation Bhd
Sarawak Digital is a unified brand for the digital agenda spearheaded by SDEC (Sarawak Digital Economy Corporation). Together with SDIE (Sarawak Digital and Innovation Ecosystem) we designed an awareness campaign with the intent of introducing a fresh brand to a public audience and build their online presence.
We were also assigned to help with awareness campaigns for a few projects under this department; which are SME Digitise, Crocodile Byte, and Go Digital. We made content appropriate with ad requirements.
Our Work and Solution
Social Media Management
The awareness campaign for the Sarawak Digital brand involved Social Media Management; with the production of content. A dedicated content manager was assigned and the content curation centered around information related to SDIE, their industry ecosystem, and general events. Creative works were aligned with campaign objective, funnel design and execution via paid advertising networks such as Facebook Ads and Google Display network.
Website
We created websites for all SDIE programmes assigned to us. These landing pages made it easier for interested participants to access information. A lead generation form was built in, integrated with relational database platform, Airtable. This made it easier for us and our client to achieve lead management as this approach allows our clients to collect leads with complete information including their uploaded documents on 1 single dashboard.
Video Production
We specialize in creating unique and impactful video productions that leave a lasting impression on our clients and their audience. One of our recent successful projects includes the creation of a video production for SE.Hebat Sarawak, where we showcased the unique qualities of their organization and the impact they have on the community. We are passionate about creating videos that make a difference and we take pride in delivering high-quality work that truly represents the vision and values of our clients.
Digital Marketing
We focused on a data driven approach with Google Analytics (GA) & Facebook Pixel integration for remarketing/retargeting to increase conversion & lower down advertising cost. Data collected through cookies in these integration allows us to further optimise advertising campaign via 3rd party AI optimisation tools for paid advertising ( FB ads, Google ads ).
Branded Content
We added value to the programmes through amplifying their messages via paid advertorial through our own media assets : iloveborneo.my & social media network : I Love Kuching, I Love Borneo. Taking advantage of our large audience, our websites provided a steady stream of intended attention and reach.
Leads Management System
We focused on a data driven approach with Google Analytics (GA) & Facebook Pixel integration for remarketing/retargeting to increase conversion & lower down advertising cost. Data collected through cookies in these integration allows us to further optimise advertising campaign via 3rd party AI optimisation tools for paid advertising ( FB ads, Google ads ).
Our Achievements
10,000
Leads Generated
300+
Creatives Produced
3
Landing Page Built
7
Campaign Launched
120%
Followers Growth