Juh Digital Bootcamp
Client: Cradle Fund Sdn Bhd
Juh Digital Bootcamp is a program to increase the digital presence of the business community in Sarawak. Through this program, you have the opportunity to gain digital skills and knowledge with a team of creative and technology professionals who are passionate and dynamic. All of this will be shared with you through professionally produced online training, according to the essential needs of the micro, small and medium business industries. Juh Digital Bootcamp is also an initiative under the Sarawak Ministry of International Trade, Industry and Investment (MINTRED), and is powered by the Tabung Ekonomi Gagasan Anak Sarawak (TEGAS).
Our Work and Solution
Training Design & Execution
We designed the training as a 4 weekends training and execute it virtually with combination of large video conferencing tools and visualisation system to deliver the training effectively.
Learning Management System
As the programme is designed to be a virtual training, we build a dedicated Learning Management System to allow participants to go through their syllabus on their onw pace & facilitate their progress
We built a fast and mobile responsive website to provide information to interested individual to join the programmes. The website is equipped with registration system, full suite data analytics and participants management capability.
Our creative teams created a simple, interactive video used as a gimmick to launch the programme. The video then used as a part of collateral for our digital marketing strategy.
To generate interest and acquire particpants to join JuhDigital, we run a full suite digital marketing campaign for 30 days. We run paid ads in social media and display ads targetting every website that has visitor traffic from Sarawak
Our editorial team wrote a branded advertorial in 1 of our brands ; iloveborneo.my to generate interest & acquire participants. Data collected then used to retarget the ads to cultivate them to register as participants.