ITB BERLIN 2020
Project Brief :
Our client required IT Support to enable them to participate in ITB Berlin, an international conference on tourism. Our task was to sync with the vendor appointed by the Kuala Lumpur office of Tourism Malaysia from a recording studio in Kuching.
Our Solution :
We set up a livestream support base for Dato’ Sri Nancy binti Shukri, the Minister of Tourism, Arts And Culture Malaysia (MOTAC). It was the opening ceremony of ITB Berlin 2020, and Dato Sri was officiating. Our setup included a green screen set, display monitors, camera and teleprompter. We’ve also designed the background for Dato’ Sri for the event.
Our Work :
Among the most notable events out of many is how we assisted our client in a Deep Integrated Lead Acquisition Campaign for TEGAS Pre Accelerator and TEGAS Startup Lab.
We created the visual and copy for their programmes under campaign called #INNOVATESARAWAK. On top of advertorials on our owned assets, iloveborneo.my and ilovekuching.com.
Together with TEGAS, we also now have a video series called Innovate Sarawak Stories, which is now entering its 3rd series in 2022.
Our Achievement :
Reach & Impression across ad networks
Pageviews generated via branded content in iloveborneo.my
Campaigns Launched via Facebook and Other Network
Videos Series Via I Love Borneo Facebook & Youtube Channels
minutes of video played across Facebook and Youtube
reactions on social media channels
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